I found a large article about draughts in Senegal in the 2010-3 (starts on page 8) issue of the Het Damspel, a wonderful Dutch magazine, I enjoyed looking at the colorful pictures even if I do not undestand the language.
The Brazilians are very innovative in promoting checkers, this is the famous "Aquarium" in the center of the city, with thousands of people walking by and watching checker battles behind the glass.
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